Picture yourself as a traveler planning your next trip. You're looking for something between a hotel's reliability and a home's authenticity. Traditional booking platforms force you to choose between these two worlds - either cramped hotel rooms or unpredictable vacation rentals. Meanwhile, property managers struggle to maintain consistent quality across their listings, and travelers face uncertainty with every booking. Kasa emerged to bridge this gap, offering tech-enabled hospitality across a curated collection of apartments, hotels, and homes. However, despite having a superior product, our conversion rates weren't reflecting our value proposition. Users were struggling to find and book properties that matched their needs, and our search experience wasn't effectively communicating the unique benefits of choosing Kasa. As Staff Product Designer on the guest experience team, I led the transformation of Kasa's pre-booking journey. Here's what I owned: - Search & Discovery
Leveraged my 3 years of search UX expertise from Liligo to reimagine how users find their perfect Kasa - Landing Page Redesign
Created a new first impression that better communicated our unique value proposition - Design Systems
Established scalable design foundations to support Kasa's rapid growth - Single Family Homes Launch
Extended our product offering while maintaining consistent user experience